There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of – so they turned to Glasgow studio Thirst Craft. With over 2,000 breweries in the UK, the category has never been busier. The shelves and bars are swamped with wild names and intricate illustrations to decode, so much so that consumers who come to the category looking for choice can often end up feeling paralysed by it. Thirst
After months spent sifting through some of the most creative work of the last year, Creativepool’s expert panel of judges are finally ready to pick the cream of the crop. This year’s expertly curated panel stands as our most diverse yet....
Posted by: Creativepool Editorial
With 72% of brands stating that one of their biggest fears is to be accused of greenwashing, Bec Peel looks at its impact on brands and how they can communicate sustainability issues with clarity. I’ve read a few reports recently on the...
Posted by: Continuous
This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...
Posted by: Creativepool Editorial
